Hello fellow Tourism Enthusiasts and Entrepreneurs,
We had a small and productive gathering for Tourism enthusiasts and entrepreneurs in February and below are some of the key areas discussed and interesting initiatives that we can support.
Abdullah El Gohary, Castraa
Amr Moustafa, Steplanza
We discussed the categorization of the Tourism industry into sub-sectors based on purpose of traveller.
Discussing the challenges of the Tourism industry in Egypt, we agreed that it’s a “positioning” challenge. Of moving from a low cost destination into a niche/differentiated position.
We discussed interesting initiatives such as:
Reviews from Expats (Vieos Instagram)
Linking programs to regional destinations
Integrating tourism promotion with influencers
We discussed entities to engage:
Egyptian Travel Agencies Association
Egypt Hikers Club
We are still yet to connect with Ahmed who developed a tourism-specific online marketing strategy
Feel free to add any missing points we discussed above.
We look forwrd to meeting again in our next Tourism business circle soon.